Jul 27, 2008
The spectacle obliterates the boundaries between self and world by crushing the self besieged by the presence-absence of the world. It also obliterates the boundaries between true and false by repressing all directly lived truth beneath the real presence of the falsehood maintained by the organization of appearances. Individuals who passively accept their subjection to an alien everyday reality are thus driven toward a madness that reacts to this fate by resorting to illusory magical techniques. The essence of this pseudoresponse to an unanswerable communication is the acceptance and consumption of commodities. The consumer’s compulsion to imitate is a truly infantile need, conditioned by all the aspects of his fundamental dispossession. As Gabel puts it in describing a quite different level of pathology, “the abnormal need for representation compensates for an agonizing feeling of being at the margin of existence.”
The Society of the Spectacle- Guy Debordhttp://www.bopsecrets.org/SI/debord/
"He pointed to the light bulb as a clear demonstration of this concept. A light bulb does not have content in the way that a newspaper has articles or a television has programs, yet it is a medium that has a social effect; that is, a light bulb enables people to create spaces during nighttime that would otherwise be enveloped by darkness. He describes the light bulb as a medium without any content. McLuhan states that "a light bulb creates an environment by its mere presence."Likewise, the message of a newscast about a heinous crime may be less the individual news story itself — the content — and more the change in public attitude towards crime that the newscast engenders by the fact that such crimes are in effect being brought into the home to watch over dinner."
Federman (2004) What is the Meaning of The Medium is the Message? http://individual.utoronto.ca/markfederman/article_mediumisthemessage.htm^ Understanding Media
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